In the heart of Silicon Valley, where innovation meets purpose, USA INNOVATIONS INC. was founded in 2016 by two remarkable individuals — Dr. Shub Basu, a seasoned tech entrepreneur, and Samuel Mansen, a U.S. Air Force veteran with deep roots in operational excellence and leadership. Headquartered in the Bay Area, this Delaware C-Corp has been quietly revolutionizing the safety technology landscape through its flagship products — RedSOS and RedDOT. From the very beginning, the duo built USA INNOVATIONS INC. with a bold vision: to engineer a new class of safety products that blend hardware ruggedness with software intelligence. Their initial product lines, including personal safety alarms, quickly gained traction across U.S. college campuses and retail channels, eventually expanding to over 6,500 retail stores in the U.S., Canada, and Mexico, and supplying solutions in 29 countries. The products were adopted by more than 50 college campuses, multiple hotels, and hospitals — all testament to their wide market appeal and reliability. By 2022, Shub and Sam ushered in the next phase of the company’s evolution: RedSOS, a digital safety and 24/7 emergency response platform designed for both consumers and enterprise users. With the launch of RedDOT, they extended their solution stack into real-time location systems (RTLS) for workplace safety, supporting hotel staff, healthcare workers, lone workers, and industrial teams. These solutions are backed by a 24/7 Central Monitoring Station or can be deployed in on-premise emergency response configurations — ensuring immediate response when seconds count. Together, Dr. Shub Basu and Samuel Mansen bring nearly 40 years of combined experience in practical, mission-oriented innovation and operational excellence. With a track record of launching multiple startups, they are not only founders — they are innovators with a mission: to make safety accessible, intelligent, and always-on.
